Three years ago, the world was still struggling to come to terms with the arrival of the Super Bowl and the subsequent global recession.
But now, with the economic recovery, the global fashion industry is booming.
As well as bringing in millions of new customers and making fashion-focused businesses more viable, the Superbowl is also a great opportunity for designers to showcase their creations to a wider audience.
The big names in the fashion industry are stepping up to show off their latest creations.
For some, the success of their latest design is proof of their global reach.
In fact, brands such as H&M and Louis Vuitton are taking part in the big show.
But for many, the excitement of seeing their products on television is more than a little bit surreal.
In a bid to showcase the designs they have been developing over the last three years, the fashion-designers have put their work out on the market, often in a way that seems designed to evoke an image of themselves as they create it.
Here are the top five clothes designers and brands that have put out their latest designs in 2018:Top Five Fashion Designers, Brands and Brands of 2018, Uniforms